Select Page

Wrenn, C. L. (2018). Free-Riders in the Nonprofit Industrial Complex: The Problem of Flexitarianism. Society & Animals, Vol. 26, No. 4.

Social movements have traditionally viewed free-riders as a problem for effective mobilization, but under the influence of the nonprofit industrial complex, it is possible that movements actively facilitate their presence. Free-riders become an economic resource to professionalized movements seeking to increase wealth and visibility in the crowded social movement space by discouraging meaningful attitude or behavior change from their audiences and concentrating power among movement elites. Actively cultivated free-riding is exemplified by the professionalized Nonhuman Animal rights movement which promotes flexitarianism over ethical veganism despite its goal of nonhuman liberation. Major social-psychological theories of persuasion in addition to 44 studies on vegan and vegetarian motivation are examined to illustrate how free-rider flexitarianism is at odds with stated goals, thereby suggesting an alternative utility in flexitarianism as a means of facilitating a disengaged public.

Note: To read Society & Animals articles, you must either get a subscription to Society & Animals, which ASI scholar members get a discount for, or you can access it through a university account, or by purchasing the individual article from the publisher. Per our agreement with the publisher, once the article is three years old we will be able to add it to our archive of journal articles that is available to Scholar, Student, and Professional members. These archives contain the entire body of articles (minus the past three years) for both of the journals we edit, Society & Animals and Journal of Applied Animal Welfare Science.

Print Friendly, PDF & Email

Unless otherwise noted, all content on this website is copyright © 2020 The Animals and Society Institute. Please visit https://www.animalsandsociety.org/about-asi/website-reprint-and-use-policies to find out more about our reprint and use policies.

Share Us Online