Select Page

Widmar, N. J. O., Morgan, C. J., & Croney, C. C. (2018). Perceptions of Social Responsibility of Prominent Animal Welfare Groups. Journal of Applied Animal Welfare Science, 21(1), 27-39.

Nonhuman animal welfare is an increasingly important component of consumer expectations of corporate social responsibility (CSR). The extent to which prominent animal welfare or protection organizations may influence people’s perceptions of food industry CSR may be related to an organization’s perceived social responsibility. Data from an online survey of 300 U.S. residents were used to explore relationships between demographics/lifestyle choices and perceptions of prominent animal welfare organizations (using best–worst scaling methodology). Overall, the American Society for the Prevention of Cruelty to Animals was perceived to be the most socially responsible organization analyzed, followed by the Humane Society of the United States and the American Humane Association (AHA). Results suggest that the perceived social responsibility of animal protection organizations in this study was not strongly linked to personally (financially) supporting them, with 2 exceptions: the perceptions of People for the Ethical Treatment of Animals and AHA. Improved understanding of the perception of animal welfare or protection organizations can inform decision making by organizations interested in furthering animal welfare causes.

Find it here!

Note: To read JAAWS articles, you must either get a subscription to JAAWS, which ASI scholar members get a discount to, or you can access it through a university account, or by purchasing the individual article from the publisher. Per our agreement with the publisher, once the article is three years old we will be able to add it to our archive of journal articles that is available to Scholar, Student, and Professional members. These archives contain the entire body of articles (minus the past three years) for both of the journals we edit, Society & Animals and Journal of Applied Animal Welfare Science.

Print Friendly, PDF & Email

Unless otherwise noted, all content on this website is copyright © 2018 The Animals and Society Institute. Please visit to find out more about our reprint and use policies.

Share Us Online